House Of Applejay in the News

Media bear (c) House Of Applejay

From national television and regional publications to travel, business, and spirits media, House Of Applejay has been recognized for its naturally distinctive liqueurs, independent approach to distilling, and original vision for placing liqueurs at the center of modern cocktails.

Founded by distiller and liqueurist Caroline Porsiel, House Of Applejay is an independent distillery in East Ellijay, Georgia. Through the Liquistry Manifesto, Caroline defined House Of Applejay's philosophy for modern American liqueurs: using natural ingredients to build cocktail balance into the liqueur itself.

Explore selected television appearances, published articles, interviews, and media features below.

Television

Georgia Public Broadcasting (PBS)

A Fork In The Road | Sweet Georgia

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August 3, 2026 | Hosted by David Zelski

House Of Applejay was featured in Season 6 of Georgia Public Broadcasting’s television series A Fork in the Road.

The episode explores the sweeter side of Georgia, traveling from Savannah to the North Georgia mountains before visiting House Of Applejay in East Ellijay. Viewers are introduced to the distillery, its naturally distinctive spirits and liqueurs, and Caroline Porsiel’s vision for modern American liqueurs.

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FOX 5 Atlanta

Wake Up “Hibernation Hank” for Groundhog Day

February 2, 2026 | FOX 5 Atlanta

FOX 5 Atlanta broadcast live from House Of Applejay during the annual awakening of Hibernation Hank, East Ellijay’s black bear predictor of cocktail season.

The coverage introduced viewers across Georgia to this original House Of Applejay tradition, led by storyteller and “Bear Whisperer” David Zelski and supported by live music, local food, mountain cocktails, and a lively crowd determined to wake the bear.

Compilation of FOX 5 Live coverage Feb 2nd 2026.

Travels with Darley

Travels with Darley: Ellijay, Georgia

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2025 | Hosted by Darley Newman

House Of Applejay appeared in Season 12 of the nationally distributed travel series Travels with Darley.

The Ellijay episode explores the region’s orchards, vineyards, mountain communities, local attractions, and distinctive visitor experiences. During her visit to House Of Applejay, Darley Newman meets Caroline Porsiel and samples spirits and liqueurs made in East Ellijay.

House Of Applejay appears beginning at approximately 19 minutes and 4 seconds into the episode.

House Of Applejay is featured starting at 19 minutes and 4 seconds into the episode.

Companion Travel Guide

Discover Ellijay, Georgia: Apple Orchards, Vineyards, Bigfoot Lore & Southern Charm

May 15, 2025 | By Nadia Estrella

The companion itinerary includes House Of Applejay among the places travelers can experience during a visit to Ellijay and the North Georgia mountains.

EXPLORE THE ELLIJAY TRAVEL GUIDE

WRCB Local 3 News

3 Plus Your Fun- House of Applejay

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July 15, 2024 | Local 3 Plus You

House Of Applejay has also been featured by WRCB Local 3 News, highlighting the distillery, its handcrafted products, and its growing role in Georgia's craft beverage community.

Compilation of FOX 5 Live coverage Feb 2nd 2026.

Newspapers & Magazines

The Atlanta Journal-Constitution

Fledgling North Georgia distillery makes time-honored fruit liqueurs

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July 8, 2025 | By Caroline Eubanks

The Atlanta Journal-Constitution featured House Of Applejay following its success at the 2025 San Francisco World Spirits Competition.

The article introduces readers to Caroline and Sabine Porsiel, the development of House Of Applejay, its European-influenced liqueur traditions, natural ingredients, award-winning spirits, and visitor experience in East Ellijay.

It also explores how liqueur making differs from conventional distilling and why aroma, extraction, fruit selection, and balance are central to the craft.

Georgia Business Journal

House of Applejay Distillery: A Liqueur-Focused Spirits Business in North Georgia

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January 31, 2026

Georgia Business Journal featured House Of Applejay in a profile exploring how the East Ellijay distillery combines all-natural liqueur making, Southern Appalachian identity, cultural history, and an educational visitor experience.

The article highlights founder and liqueurist Caroline Porsiel, House Of Applejay’s award-winning spirits, and its distinctive approach to placing liqueurs at the center of modern cocktails.

Georgia Business Journal

House of Applejay Distillery and the Rise of Liqueur-Focused Spirits in North Georgia

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January , 2025

Georgia Business Journal featured House Of Applejay following its Best of Georgia recognition.

The article explores the distillery’s all-natural liqueurs and vodkas, Appalachian identity, guided tastings, history experiences, Bear Barrels, and commitment to bringing greater attention to the art of fine liqueur making in the United States.

James Magazine

Sippin’ Local Reader Poll — Best Distillery in Georgia

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2024–2026 | Reader-Voted Recognition

House Of Applejay has been recognized for three consecutive years by readers participating in James Magazine’s annual Sippin’ Local poll.

2024 — #8 Best Distillery in Georgia

2025 — #4 Best Distillery in Georgia

2026 — #2 Best Distillery in Georgia

The steady rise from #8 to #2 reflects House Of Applejay’s growing statewide reputation and the continued support of its visitors, customers, and community.

Sipping local James Magazine

Published by James Magazine

Georgia Should Champion America's First Spirits

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July/August 2025 | By Caroline Porsiel

Published by James Magazine, Caroline Porsiel’s article presents the vision behind the AMBRU Campaign and explains why Georgia can become a national leader in the revival of American brandy and rum.

The article explores American distilling history, agriculture, rural economic development, spirits tourism, exports, and the proposed American Brandy & Rum Trail.

Times-Courier

House of Applejay Reaches Top 16

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July 15, 2026 | By Jackson Elliott

The Times-Courier featured House Of Applejay’s advancement into the Top 16 of the Georgia Chamber’s Coolest Thing Made in Georgia competition.

The front-page article tells how a four-person independent distillery, daily bear humor, and extraordinary community support carried Applejay from Ellijay through the first round of the statewide manufacturing competition.

House Of Applejay was the smallest manufacturer remaining in the competition and appeared alongside products from some of Georgia’s largest and best-known companies.

Times Courier July 2026

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House of Applejay CEO Featured in American Distilling Institute Webinar on the History of American Brandy and Rum

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April, 2026 | By Jackson Elliott

The Times-Courier featured House Of Applejay founder and CEO Caroline Porsiel and her American Distilling Institute webinar, Before Bourbon: The History of American Brandy & Rum.

The webinar examines the important role brandy and rum played in America’s early distilling history and the need to preserve and strengthen the identity of these two historic American spirits.

The feature reflects Caroline’s growing role as a researcher, speaker, and advocate for American distilling history.

Times Courier July 2026

Mountain Winter Magazine

House of Applejay Featured in Mountain Winter Magazine

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Winter 2024 | Published by the Times-Courier

Mountain Winter Magazine featured House Of Applejay as part of its coverage of winter activities and experiences in Gilmer County and the North Georgia mountains.

The feature introduces readers to the independent East Ellijay distillery, its naturally crafted spirits and liqueurs, mountain-inspired products, tasting experience, and distinctive place within the region’s growing craft beverage community.

Voyage Atlanta

Community Highlights: Meet Caroline Porsiel of House Of Applejay Distillery

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June 12, 2025

VoyageATL featured founder, distiller, and liqueurist Caroline Porsiel in an interview about the development of House Of Applejay.

The conversation explores Caroline’s journey from Germany to Georgia, the challenges of establishing East Ellijay’s first distillery, the meaning of the word “liqueurist,” House Of Applejay’s award-winning products, and the company’s connection to the Southern Appalachian Mountains.

Travel & Tourism

Pick Ellijay | Gilmer County Chamber

Winter’s Coziest Hidden Gem: House of Applejay Distillery

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January 20, 2026 | By Caroline Porsiel

Published by Pick Ellijay, the article introduces House Of Applejay as an all-season destination within Ellijay Wine Country. It explores the distillery’s liqueur-first approach, natural ingredients, award-winning products, cocktail experience, Bear Barrels, history tours, and connection to the North Georgia mountains.

The article also introduces founder Caroline Porsiel’s work as a liqueurist—a professional title she independently developed and adopted after finding no established English term that accurately described her specialized approach to modern American liqueur making.

Good Grit Magazine

Most People Come for the Apples

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Fall 2026 | By Sal Coner

House Of Applejay was featured in Good Grit Magazine, a regional lifestyle publication celebrating the people, places, food, and traditions of the American South.

In Most People Come for the Apples, writer Sal Coner explores why visitors return to Ellijay throughout the year. The article highlights House Of Applejay as one of North Georgia’s distinctive experiences and recommends a visit after exploring the region’s orchards and mountain scenery.

The feature introduces readers to House Of Applejay’s naturally crafted spirits and liqueurs while showcasing the growing food, beverage, and agritourism culture of the Southern Appalachian Mountains.

Available in Good Grit Magazine’s Experience the Good South edition.

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Podcasts & Interviews

Stix & Stuff Podcast

Tom Crawford Interviews House of Applejay in Ellijay, Georgia

2026 | Hosted by Tom Crawford

In the first episode of The Stix & Stuff Podcast, host Tom Crawford visits House Of Applejay for a conversation about the women-owned East Ellijay distillery, its mother-and-daughter founding story, European liqueur-making heritage, Appalachian identity, and naturally crafted spirits.

Recorded during Hibernation Hank’s annual awakening, this episode brings together Caroline Porsiel and David Zelski to discuss House Of Applejay’s original Southern interpretation of Groundhog Day.

The conversation explores the story behind Hibernation Hank, the role of regional traditions in tourism, and how House Of Applejay combines history, humor, cocktails, and community experiences.

Industry & Speaking

American Distilling Institute (ADI)

2026

ADI

​Caroline Porsiel has served as a featured speaker for the American Distilling Institute, presenting on the history of American brandy and rum and introducing the AMBRU Campaign and the proposed American Brandy & Rum Trail.

  • ADI Webinar: America’s First Spirits — Brandy & Rum Before Bourbon (April 2026)
  • ADI Rum Summit, Miami Beach (August 2026)
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AMBRU Campaign

American Brandy & Rum Campaign

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As co-founder of the AMBRU Campaign, Caroline advocates for greater recognition of American brandy and American rum as foundational U.S. spirits, alongside broader efforts to support craft distilling, agriculture, and heritage tourism.

Learn more

https://ambru.org/ 

AMBRU CAMPAIGN THE AMERICAN BRANDY AND RUM TRAIL (c) House Of Applejay, Inc

Press & Media Resources

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DISCOVER HOUSE OF APPLEJAY

Are you a journalist, editor, television producer, podcast host, researcher, or event organizer interested in House Of Applejay, Liquistry, modern American liqueurs, American distilling history, or the AMBRU Campaign?

The House Of Applejay Press Kit includes company information, founder biographies, product details, award information, photographs, logos, and selected media resources.

Visit the place where every House Of Applejay spirit and liqueur is created, explore naturally distinctive products, or discover the original philosophy behind Liquistry.

Media Contact

Caroline Porsiel
Founder & CEO | Distiller & Liqueurist
House Of Applejay Distillery

Email: info@houseofapplejay.com
Telephone: 404-771-4332