FOR IMMEDIATE RELEASE

House Of Applejay Unveils New Bottle Design with Iconic Bear at the Center

East Ellijay, GA — Aug 12th, 2025 – House Of Applejay Distillery is proud to announce the launch of its new bottle design, debuting August 12th, 2025. Staying true to the brand’s identity, the design once again places the bear—the enduring symbol of the Southern Appalachians—front and center. The artwork, created by world-renowned illustrator Steven Noble, continues the distillery’s commitment to timeless craft and visual storytelling.

The new design maintains House Of Applejay’s signature color palette, ensuring instant recognition while introducing practical advantages as the distillery prepares for expanded distribution. With a slightly smaller footprint, the bottle not only enhances shelf presence but also improves logistics: the redesigned 12-bottle case is more compact, making it easier to ship, store, and handle.

“As we move into broader distribution, this redesign balances form and function,” said Caroline Porsiel, Founder and CEO of House Of Applejay. “Steven Noble’s artwork keeps our bear at the heart of our story, while the improved case and bottle format make it more efficient for our partners and customers alike.”

This milestone marks another step in House Of Applejay’s growth as one of Georgia’s rising distilleries. The women-owned East Ellijay distillery has become known for its fine spirits and liqueurs that blend European heritage with American modern style—all while championing the Spirit of the Ellijays.

### About House of Applejay Distillery:

Founded in 2022, House Of Applejay Distillery produces fine spirits and liqueurs that honor tradition while pushing the boundaries of natural flavor exploration. Located in the Southern Appalachian Mountains, the distillery offers tours, tastings, and unique barrel experiences, all crafted with pristine mountain water and a dedication to the heritage of craft distilling. Its products—including Applejay, Mt. Wildcat Old-Style Juniper, Winter Cherry Mountain, and Mt. Grassy Knob Vodka—reflect the distillery’s spirit of innovation and its deep connection to the Ellijays.