FOR IMMEDIATE RELEASE

House of Applejay Distillery Introduces Liquistry — A New American Approach to Cocktails, Built at the Liqueur Level

East Ellijay, Georgia – Jan 20, 2026 — House of Applejay Distillery announces the launch of Liquistry, a newly defined approach to modern American cocktails that shifts the creative focus from the bar top to the distillery itself.

Developed by distiller and liqueurist Caroline Porsiel, Liquistry is based on a simple but transformative idea: the most important work of a cocktail should happen during the development of the liqueur, not during last-minute drink assembly. By carefully balancing fruit, botanicals, sugar, alcohol, and texture during production, Liquistry designs liqueurs to function as complete flavor engines.

Unlike traditional mixology, which often relies on complex builds and extensive preparation behind the bar, Liquistry shifts that work upstream. By shifting the work to the liqueur itself, Liquistry offers confidence and ease behind the bar—without compromising quality, balance, or character.

At House of Applejay, Liquistry is expressed through a clear and practical formula: a base spirit, a thoughtfully engineered liqueur, and—when needed—a simple souring or bitter element. This structure allows both professionals and home bartenders to create expressive, repeatable cocktails while preserving the integrity of fine, all-natural ingredients.

Rooted in historic liqueur traditions and redefined for modern American cocktail culture, Liquistry reflects House of Applejay’s belief that liqueur is not an accessory, but the foundation of the drink itself.

For additional details on Liquistry, visit https://www.houseofapplejay.com/liquistry-by-house-of-applejay/

### About House of Applejay Distillery:

House of Applejay Distillery is a Georgia-grown, women-owned distillery located in East Ellijay, specializing in all-natural liqueurs and fine spirits rooted in historic methods and modern American craft. Founded by Caroline Porsiel, the distillery is known for reviving the art of liqueur making and redefining how cocktails are built—starting at the source.

Media Contact:

Caroline Porsiel
CEO | House Of Applejay, Inc.
info@houseofapplejay.com

+1 404.771.4332